Kathy Berger Creative

With more than 25 years in the business, I’ve spent the last 13 focused on creating effective multi-media direct and electronic marketing materials for a mix of financial services, retail and high-tech clients. A strong design background combined with senior-level copywriting skills gives me a competitive edge over single-talent creative directors. Highly motivated and result-oriented? Absolutely.

• Strategic planning, concepting, writing and supervising the design of highly targeted, response-producing direct and electronic marketing campaigns and materials ─ b2b and b2c mail and email, landing pages, dimensionals, print ads, point-of-purchase materials and more.
  
  
• Achieving effective response rates for numerous clients, such as 60% for a b2b holiday mailing for HoneyBaked Ham. Plus, creating champion mail packages for U.S. Bank and Sallie Mae Student Loans that have yet to be effectively challenged.
  
  
• Preparing creative rationales and analyses
  
  
• Broad client-base experience, with extensive background in four major industry verticals — financial services, technology, retail and emerging markets

Click here
to view samples